B2B GROWTH, NO FLUFF
We turn marketing budget into pipeline.
Northstar is a 14-person growth team for Series A to C SaaS companies. Paid acquisition, SEO, lifecycle and analytics — under one P&L.
WHAT WE DO
Four levers. One team.
Channels are tactics. We pick the mix that compounds for your stage and category — then run it.
Paid Acquisition
Google, LinkedIn and Meta. Creative testing rigour, server-side conversion tracking, weekly bid + audience optimisation. Median CAC reduction of 38% in the first 90 days.
SEO & Content
Programmatic SEO, editorial content and digital PR. We ship 40–80 net-new pages a quarter and turn them into a measurable second pipeline channel.
Lifecycle & CRM
Onboarding sequences, win-back, retention. We build the full Customer.io / Braze / HubSpot stack and the in-app trigger map. Lifts trial-to-paid by 15-25%.
Strategy and execution by the same people.
We don't sell a logo redesign and call it strategy. Every Northstar engagement starts with a 14-day deep-dive: data audit, attribution model, ICP refresh, and a 90-day plan with explicit channel targets. Then a senior strategist + an embedded ops team execute weekly, in your Slack, against a shared scorecard. We hold ourselves to pipeline created, not impressions served.
CLIENTS
Backed by founders, not testimonial reels.
"Northstar replaced three agencies and our in-house growth lead. Pipeline is up 2.4x year over year and we finally trust the numbers."
Alex Werner
CEO, Tilt (Series B)
"They told us to stop running brand campaigns on month one. Painful but right — ROAS doubled the next quarter."
Mei Tanaka
VP Marketing, Ledgerly
"Senior strategist in our Slack daily. It feels like having a CMO and a growth pod for a third of the cost."
Sam Okonkwo
Co-founder, Routeful
Talk to a strategist
ADDRESS
Northstar Growth BV
Keizersgracht 482
1017 EG Amsterdam
CONTACT
+31 (0)20 333 8821
hello@northstar.agency
HOURS
Discovery call slots:
Mon–Thu 09:00 – 18:00 CET
Fri 09:00 – 13:00 CET
Ready to make the next quarter your best?
30 minutes with a senior strategist. We'll share two specific things we'd change in your current funnel — free, no obligation.